Updated: June 2025
A growing trend has emerged in the e-commerce space since 2025: buyers are increasingly engaging in "second-hand W2C (Want-to-Cop) content creation"
The W2C Content Revolution
Traditionally, W2C posts served as simple wishlists or product discovery tools. Now, savvy shoppers are completing the journey by:
- Curating premium finds from Reddit/Discord communities
- Placing orders through trusted platforms like LOONGBUY
- Documenting the entire process with unboxing videos and detailed reviews
This closed-loop content ecosystemthree unique value propositions
Authentic Purchase Validation
Unlike traditional affiliate content, these reviews show real transaction receipts and complete order timelines, addressing growing consumer skepticism toward sponsored recommendations.