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KAKOBUY Shipping: How to Evaluate International Couriers Using Spreadsheet Metrics

2025-11-09

For e-commerce businesses like KAKOBUY, selecting the right international courier is crucial for customer satisfaction and operational efficiency. Using a structured spreadsheet approach allows you to objectively compare key performance indicators across different carriers. This guide outlines three fundamental metrics to track: delivery times, cost efficiency, and customs success rates.

The Core Spreadsheet Framework

Create a spreadsheet with columns for Courier Name, followed by the three key metric categories detailed below. Populate this sheet with data from your recent shipments to build a reliable basis for comparison.

Metric	What to Measure	Why It Matters for KAKOBUY
Delivery Time	Time from shipment handoff to customer delivery	Impacts customer satisfaction and repeat business
Cost Efficiency	Total shipping cost relative to parcel value and weight	Directly affects profit margins and pricing strategy
Customs Success Rate	Percentage of shipments cleared without delay or rejection	Determines reliability and avoids customer service issues

1. Evaluating Delivery Times

Data to Collect:

Average Transit Time (all destinations)
Transit Time by Region (e.g., North America, Europe, Asia)
On-Time Delivery Rate (%)

Spreadsheet Formula Example:

Calculate the average delivery time for each courier:
=AVERAGE(B2:B50)

KAKOBUY Tip:



2. Analyzing Cost Efficiency

    Data to Collect:
    
        Base Shipping Cost
        Fuel Surcharges & Additional Fees
        Insurance Costs
        Cost as Percentage of Item Value
    
    Spreadsheet Formula Example:
    Calculate cost per kilogram for comparison:

    =Shipping_Cost / Weight_KG
    KAKOBUY Tip:


3. Measuring Customs Success Rates

    Data to Collect:
    
        Number of Shipments Held in Customs
        Average Clearance Delay Time
        Reason for Customs Holds (incorrect documentation, restricted items, etc.)
    
    Spreadsheet Formula Example:
    Calculate customs success rate:

    =(Total_Shipments - Customs_Issues) / Total_Shipments
    KAKOBUY Tip:


Creating Your Comparison Dashboard

    Once you've collected data for multiple shipments across different couriers, use your spreadsheet to:
    
        Create a scoring system (1-5 scale) for each metric
        Weight the metrics based on your business priorities
        Use conditional formatting to highlight top performers
        Generate charts to visualize performance gaps
    
    This dashboard approach will clearly show which couriers deliver the best overall value for KAKOBUY's specific shipping needs.



    By systematically tracking these three key metrics in a spreadsheet, KAKOBUY can transform courier selection from a guessing game into a data-driven decision process. Regular review and updating of your comparison spreadsheet will ensure your shipping strategy remains optimized as your business grows and market conditions change.

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