Home > CNFANS: How to Automate Seller Ratings Using Spreadsheet Formulas

CNFANS: How to Automate Seller Ratings Using Spreadsheet Formulas

2025-11-12

In e-commerce platforms like CNFANS, maintaining accurate seller ratings is crucial for building trust and ensuring marketplace quality. Manual calculations are time-consuming and prone to errors. This guide will show you how to create auto-calculating performance scores using simple spreadsheet formulas based on reliability metrics and refund ratios.

Prerequisites

  • Basic spreadsheet software (Excel, Google Sheets, or similar)
  • Seller performance data including:
    • Total orders completed
    • Orders delivered on-time
    • Total refund requests
    • Refunds processed

Defining Your Rating Metrics

Reliability Ratio

Measures how consistently sellers deliver orders on time.

Formula:

Refund Ratio

Indicates the percentage of orders that resulted in refunds.

Formula:

Building the Automated Rating System

Step 1: Set Up Your Data Structure

Organize your spreadsheet with the following columns:

Seller Name Total Orders On-time Deliveries Refunded Orders Reliability Ratio Refund Ratio Performance Score
Seller A 150 138 12 92% 8% 84

Step 2: Calculate Reliability Ratio

In the Reliability Ratio column, use this formula:

=(C2/B2)*100

Where C2 is On-time Deliveries and B2 is Total Orders.

Step 3: Calculate Refund Ratio

In the Refund Ratio column, use this formula:

=(D2/B2)*100

Where D2 is Refunded Orders and B2 is Total Orders.

Step 4: Create Performance Score

The performance score combines both metrics with weighted importance:

=(E2*0.7)+((100-F2)*0.3)

This formula weights Reliability at 70% and Refund avoidance at 30%. Adjust weights based on your business priorities.

Advanced Automation Features

Automatic Rating Categories

Add a rating category using nested IF statements or VLOOKUP:

=IF(G2>=90,"Excellent",IF(G2>=80,"Good",IF(G2>=70,"Average","Needs Improvement")))

Color-Coded Performance

Use conditional formatting to automatically color-code scores:

  • Green: 85-100 (Excellent)
  • Yellow: 70-84 (Good)
  • Orange: 60-69 (Average)
  • Red: Below 60 (Poor)

Maintenance and Updates

Your automated rating system will update in real-time as you input new data. For monthly reporting:

  1. Export latest seller performance data
  2. Paste into your spreadsheet template
  3. Scores automatically recalculate
  4. Use filters to identify top performers and sellers needing support

Benefits of Automated Seller Ratings

  • Time Efficiency:
  • Accuracy:
  • Consistency:
  • Transparency:
  • Scalability:

By implementing this automated rating system, CNFANS can maintain fair, accurate, and up-to-date seller evaluations that drive marketplace quality and help buyers make informed purchasing decisions.

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