A data-driven approach to compare delivery times, cost efficiency, and customs success rates for your global business.
For e-commerce platforms like KAKOBUY, selecting the right international shipping partner is crucial. It directly impacts customer satisfaction, operational costs, and global reputation. Moving beyond guesswork and marketing claims requires a structured, data-driven analysis. This guide explains how to use simple spreadsheet metrics to objectively evaluate and compare international couriers.
To build an effective comparison spreadsheet, track these three core metrics for multiple shipments per courier.
This measures speed and consistency from dispatch to final delivery.
This isn't just about the cheapest sticker price. It's about value and total cost.
A critical but often overlooked metric for seamless cross-border delivery.
Consolidate the data columns above into a single master sheet. Use separate tabs for raw data and a summary dashboard.
| Courier | Avg. Transit Days | On-Time Rate (%) | Avg. Total Cost (5kg to USA) | Customs Success Rate (%) | Composite Score |
|---|---|---|---|---|---|
| Courier A | 7.2 | 94% | $48.50 | 98% | 9.1 |
| Courier B | 5.5 | 85% | $62.30 | 99% | 8.5 |
| Courier C | 10.1 | 78% | $41.80 | 82% | 6.3 |
Pro Tip:Composite Score. Assign weighted values to each metric based on your priorities (e.g., Speed: 40%, Cost: 35%, Customs: 25%). Normalize the data and calculate a score for each courier to see an overall winner.
By maintaining this spreadsheet over time, KAKOBUY can:
Ultimately, a metric-driven approach transforms international shipping from a cost center into a strategic, reliable, and customer-pleasing component of KAKOBUY's global expansion.
