1. Item Quality Control (QC) Rate
Track defects, damages, or non-conformance issues reported per SKU across orders.
- Action:(Number of Units Failed QC / Total Units Received) * 100.
- Insight:
ACBUY: Mastering Multi-Order SKU Performance Tracking
2025-12-22
Monitor QC, Returns, and Demand to Optimize Purchasing & Stocking
In the competitive world of e-commerce and retail, aggregate order data isn't enough. True strategic insight comes from drilling down to the SKU (Stock Keeping Unit) level
The Three Pillars of SKU-Level Analysis
2. Refund & Return Rate
Monitor how often a specific SKU is returned by customers, including the reason codes.
- Action:(Number of Units Returned / Total Units Sold) * 100.
- Insight:
3. Sales Velocity & Popularity Index
Analyze sales trends, sell-through rate, and demand consistency for each SKU over time.
- Action:
- Insight:
Building Your Tracking Framework
Implementing a robust tracking system requires structured data collection and visualization.
Step 1: Data Consolidation
Centralize data from all sales channels (Amazon, Shopify, eBay), suppliers, and logistics partners into a unified database or spreadsheet. Ensure every record is tagged with its unique SKU.
Step 2: Create a Master SKU Dashboard
Build a dynamic view that aggregates the three key metrics for each SKU. Key columns should include:
| SKU Code | Product Name | Total Units Ordered | QC Fail Rate (%) | Customer Return Rate (%) | Units Sold (30/90 Days) | Profit Margin | Action Alert |
|---|---|---|---|---|---|---|---|
SKU-AA125 |
Wireless Earbuds - Black | 500 | 2.5% | 1.2% | 145 | 42% | Restock |
SKU-BB880 |
Smart Fitness Band | 300 | 0.8% | 8.5% | 90 | 35% | Review Returns |
Step 3: Regular Review & Strategy Sessions
Analyze the dashboard weekly/monthly to make informed decisions:
- For High QC Fail / High Return SKUs:
- For High Popularity / Low Return SKUs:
- For Low Popularity SKUs:
- For High Popularity / Low Return SKUs: