Introduction to Analysis Framework
Consistent analysis of operational metrics is crucial for e-commerce platform health. By tracking Refund Ratios, Inspection Pass Rates, and Average Shipping Costs, the PinguBuy team can pinpoint issues, validate supplier performance, and optimize logistics strategies. This analysis transforms raw spreadsheet data into actionable insights.
Core Performance Metrics & Visualization
1. Refund Ratio Trend Analysis
Purpose:
[Line Chart: Refund Ratio % vs. Time (Weekly/Monthly)]
Chart 1:
Actionable Insights:
- A rising trend may indicate systemic quality issues or misleading product descriptions.
- Compare ratios across supplier cohorts to prioritize partner reviews.
- Set threshold alerts for when the ratio exceeds a target maximum (e.g., 5%).
2. Quality Control (QC) Inspection Pass Rate
Purpose:
[Stacked Bar Chart: Passed vs. Failed Inspections per Supplier/Month]
Chart 2:
Actionable Insights:
- Suppliers with consistently low pass rates require audit or replacement.
- Correlate pass rates with refund reasons to strengthen inspection criteria.
- Celebrate and potentially increase orders with high-performing suppliers.
3. Average Shipping Cost Over Time
Purpose:
[Dual-Axis Chart: Avg. Shipping Cost (Line) & Order Volume (Bars) vs. Time]
Chart 3:
Actionable Insights:
- Identify if cost spikes correlate with specific carriers or destination regions.
- Analyze the impact of negotiated carrier contracts over time.
- Model the profitability of different product categories after shipping costs.
Building the Analysis in Your Spreadsheet
- Data Structuring:Order Date,
Supplier, QC_Result, Refund_Status, Refund_Reason, Shipping_Cost.
- Create Pivot Tables:
- Generate Charts:
- Automate & Schedule:
Conclusion and Strategic Impact
Transforming the PinguBuy spreadsheet into a dynamic performance dashboard is not merely an analytical exercise; it is a strategic imperative. Regular review of these charts enables proactive management of supply chain quality, customer satisfaction, and operational costs. By focusing on these three key metrics—Refund Ratio, QC Pass Rate, and Average Shipping Cost—teams can move from reactive problem-solving to predictive optimization, ultimately driving greater profitability and brand trust.