Step 1: Filter by Country Priority
First, sort data by your destination country. Critical question: Is speed or cost your ultimate priority?
Smart logistics isn't just about speed—it's about the perfect balance. Learn how to use your comparison spreadsheet to make the best shipping decision every time.
Choosing a shipping line is a strategic decision. The fastest option might be prohibitively expensive or risk customs delays. The cheapest might take weeks. Your goal is to find the optimal point where these three factors meet for your specific needs and country.
Organize your data to see clear comparisons. Here are essential columns for your LitBuy analysis:
| Spreadsheet Column | What to Compare |
|---|---|
| Shipping Line/Provider | e.g., Express Air, Standard Air, Expedited Sea, Bulk Sea. |
| Estimated Transit Time | Check historical data for your destination country—averages matter more than promises. |
| Total Cost Estimate | Include shipping, fuel surcharges, insurance, and estimated duties/taxes. |
| Customs Success Rate | Rate the provider's documentation support and clearance reliability for your country (High/Medium/Low). |
| Country-Specific Notes | e.g., "Best for small parcels under 2kg," "Often delayed in Local Port X," "Excellent electronic submission." |
First, sort data by your destination country. Critical question: Is speed or cost your ultimate priority?
Within your speed/cost shortlist, eliminate any line with a "Low" customs success rate for your country. A delay in customs negates any speed advantage and adds unexpected costs.
Between two good options, calculate the cost difference divided by the time difference. Is paying $50 more to save 7 days worthwhile? ($7.14/day). This "value-per-day" metric helps quantify your choice.