Managing advertising costs across platforms can be complex, with charges, adjustments, and refunds often making it difficult to reconcile your final spend. The LitBuy Spreadsheetrecord all costs and refunds accurately to confirm your final total matches platform billing.
Digital advertising invoices are not always straightforward. You might encounter:
Without meticulous tracking, these items can lead to billing errors that go unnoticed, ultimately affecting your budget and ROI calculations.
By using a dedicated, consistently updated spreadsheet, you create a single source of truth for all your advertising finances. Here’s how to implement it effectively:
As soon as a charge or refund appears on your platform dashboard, log it immediately in your LitBuy Spreadsheet. Key columns should include:
Date, Platform, Campaign Name, Transaction Type (Cost/Refund), Amount, and Invoice Reference.
Don't just record the net amount. Break down each platform bill into its components. Was there a base spend, a tax, and a separate refund? List them as separate rows. This granularity is crucial for reconciliation.
At the end of your billing cycle, follow this checklist:
This disciplined approach ensures that you never overpay or lose track of funds. The LitBuy Spreadsheet provides:
In digital advertising, what you plan to spend and what you are billed for can diverge. The LitBuy Spreadsheetaccurately recording all costs and refunds to confirm your final total matches platform billing—is your best defense against costly errors. Start implementing this systematic tracking today to ensure every dollar in your advertising budget is fully accounted for.
