In today's globalized market, efficient logistics are the backbone of successful e-commerce. For CNFANS users, mastering the art of tracking and analyzing shipment data is key to unlocking reliability, cost savings, and superior customer satisfaction. This guide outlines the core metrics you need to watch.
Key Performance Indicators (KPIs) to Track
Consistently monitoring these three pillars of international shipping will provide actionable insights for your supply chain.
1. Record Delivery Times
Track the elapsed time from dispatch to final delivery
2. Assess Carrier Efficiency
Move beyond just price. Evaluate carriers on their reliability, communication, and problem-resolution
3. Measure Customs Success Rates
Document the smoothness of the customs clearance process for each shipment. Delays here are costly and unpredictable.
- Action:
- Goal:
Turning Data into Optimization
Data collection is only the first step. The true value lies in systematic analysis to drive smarter decisions.
Create a Centralized Log
Use a spreadsheet or logistics dashboard to record every shipment's details: carrier, dates, notes, and outcomes. Consistency is crucial.
Analyze Trends Quarterly
Regularly review your data to spot trends. Which carrier is fastest to Country A? Which product category faces more customs scrutiny?
Implement Changes & Re-evaluate
Use your findings to negotiate with carriers, adjust inventory placement, or improve packaging/labelling. Then, measure the impact of those changes in the next cycle.
Pro Tip for CNFANS: