Home > FishGoo: How to Analyze Seller Performance Using Spreadsheet Data Visualization

FishGoo: How to Analyze Seller Performance Using Spreadsheet Data Visualization

2025-12-29

Transforming raw vendor data into actionable insights through performance dashboards.

In the fast-paced world of e-commerce and supply chain management, consistent seller performance is crucial for business success. For platforms like FishGoo, manually sifting through spreadsheets to assess vendors is time-consuming and prone to error. The solution? Building dynamic performance dashboards

The Three Pillars of Vendor Performance

An effective dashboard consolidates data around three critical areas:

1. Refund Rate Analysis

This metric is a direct indicator of customer satisfaction and product quality. High refund rates signal issues with product description accuracy, durability, or functionality.

  • Visualization Tool:combination chart
  • Insight:

2. Quality Control (QC) Results

Proactive quality checks prevent future problems. Track pass/fail rates, major vs. minor defects, and inspection timelines.

  • Visualization Tool:gauge chartstacked bar chart
  • Insight:

3. Delivery Consistency

On-time and complete delivery is key to operational efficiency. Measure metrics like On-Time Delivery (OTD) percentage and order fulfillment cycle time.

  • Visualization Tool:heat map calendarbullet chart
  • Insight:

Building the Dashboard: A Step-by-Step Guide

You can create this in tools like Google Sheets, Microsoft Excel, or Airtable.

  1. Data Consolidation:
  2. Create Summary Tables:QUERY
  3. Design Visualizations:
  4. Add Interactivity (Advanced):
  5. Set Alerts:

The FishGoo Advantage

Implementing a vendor performance dashboard transforms your operations:

  • Objective Evaluations:
  • Proactive Management:
  • Improved Communication:
  • Efficiency Gain:

For a platform like FishGoo, leveraging spreadsheet data visualization is not just about organizing numbers—it's about creating a transparent, accountable, and high-performing vendor ecosystem. By building a centralized dashboard for refund rates, QC results, and delivery consistency, you turn data into your most powerful tool for strategic sourcing and sustainable growth.

Start by auditing your current vendor data streams today, and build your first prototype dashboard. The clarity you gain will be worth the investment.