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OrientDig: How to Evaluate Seller Performance Trends

2025-12-30

Effective seller management is crucial for maintaining product quality and customer satisfaction. Using the OrientDig performance spreadsheet, you can move beyond static data to analyze vital trends over time. This guide will show you how to leverage simple filters to transform raw data into actionable insights.

Key Metrics for Trend Analysis

Focus on these three core indicators to build a complete picture of seller performance:

  • Quality Control (QC) Pass Results:
  • Order Rejection Rates:
  • Customer Refund Frequency:

Step-by-Step Analysis Using Spreadsheet Filters

Step 1: Prepare Your Data Timeline

Ensure your OrientDig spreadsheet has data organized by month or quarter. A Date

Step 2: Filter to Isolate Individual Sellers

Use the filter on the "Seller Name"

Step 3: Apply Sequential Time Filters

Filter the "Period"

  • Positive Trend:
  • Negative Trend:

Step 4: Comparative Filtering for Benchmarking

Select multiple top sellers using the ctrl+click

Pro Tips for Effective Evaluation

Create a Composite Score

Add a helper column that calculates a single performance score (e.g., QC Rate * 0.5 + (1-Rejection Rate) * 0.3 + (1-Refund Rate) * 0.2). Filter and sort by this score's trend for a quick overall assessment.

Filter for Volatility

Use conditional formatting to highlight sellers where metrics fluctuate wildly between periods. Consistency is often as important as the average.

Segment by Product Category

Before analyzing sellers, filter by "Product Type". A seller's rejection trend may differ significantly between electronics and textiles, providing more nuanced insight.

Conclusion

By systematically applying filters to the OrientDig spreadsheet on seller, time, and metrics, you shift from simply monitoring data to actively diagnosing seller health. This trend-spotting approach allows you to reward improving partnersproactively address declining performance