Leverage Data on Quality, Returns, and Demand to Optimize Your Purchasing Strategy
In the competitive world of e-commerce and inventory management, purchasing decisions based on intuition alone are a significant risk. For businesses using services like ACBUY to source products, the key to sustainable growth lies in data-driven repetition. Tracking individual Stock Keeping Unit (SKU) performance across multiple orders
The Three Pillars of SKU Performance Analysis
Effective tracking requires a focused approach. These interconnected metrics provide a holistic view of an SKU's true performance.
1. Quality Control (QC) Pass Rate
This is your first line of defense. Track the percentage of units for each SKU that pass inspection upon arrival from your supplier.
- Actionable Insight:
- Tracking Method:
2. Refund & Return Frequency
Post-sale data is critical. Monitor how often customers return or request refunds for a specific SKU.
- Actionable Insight:
- Tracking Method:
3. Popularity & Sales Velocity
Measure customer demand by analyzing sales speed and volume relative to inventory levels.
- Actionable Insight:core stock item. Poor-selling items with good QC might need marketing reassessment, while fast-selling items with poor QC require urgent supplier resolution.
- Tracking Method:
Implementing a Cross-Order Tracking System
Consistency is key. Follow these steps to build your performance dashboard:
- Centralize Your Data:
- Standardize Metrics:
- QC Pass %:
- Refund Rate %:
- Sell-Through Rate %:
- Visualize Trends:
- Establish Review Cycles:
- Standardize Metrics:
Informing Future Purchasing Decisions
The final step is turning analysis into action. Your tracking data should directly guide your ACBUY orders:
| Performance Profile | Recommended Purchasing Action |
|---|---|
| High QC Pass + Low Refund + High Popularity | Increase Order Quantity. |
| High QC Pass + Low Refund + Low Popularity | Maintain or Reduce Quantity. |
| Low QC Pass + High Refund (Any Popularity) | Pause Orders & Investigate. |
| Fluctuating Metrics Across Orders | Order Cautiously & Set KPIs. |