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CNFANS: Automate Seller Ratings Using Spreadsheet Formulas

2026-01-16

Manually tracking and scoring seller performance is time-consuming and prone to errors. By leveraging built-in spreadsheet formulas, you can create a dynamic, auto-calculating dashboard that assesses sellers based on reliabilityrefund ratios. This guide will walk you through the core logic.

The Core Performance Metrics

We will build a score out of 100, weighted between two critical metrics:

  • Reliability Score (Weight: 70%):(Successful Orders / Total Orders) * 100.
  • Refund Ratio Score (Weight: 30%):MAX(0, 100 - (Refunded Orders / Total Orders) * 1000). This penalizes refunds heavily, as even a 10% refund rate zeroes this score.

Building the Automated Spreadsheet

Assume your data is structured with the seller name in Column A, and raw data in subsequent columns.

Step 1: Organize Your Raw Data

Seller (A) Total Orders (B) Successful (C) Refunded (D)
Seller_A 150 142 8
Seller_B 89 86 3

Step 2: Calculate Component Scores

Add columns for calculated metrics:

  • Column E: Reliability Score
    =(C2 / B2) * 100
  • Column F: Refund Ratio Score
    =MAX(0, 100 - (D2 / B2) * 1000)

Step 3: Calculate the Final Weighted Score

Column G: Overall Performance Score (out of 100)
=(E2 * 0.70) + (F2 * 0.30)

Step 4: Add a Rating Category (Optional)

Column H: Automatic Rating Tier
Use a nested IFIFS=IF(G2 >= 90, "Excellent", IF(G2 >= 80, "Good", IF(G2 >= 70, "Fair", "Needs Review")))

Complete Formula View for Row 2

Column Purpose Formula (for Row 2) Sample Result (Seller_A)
E Reliability % =(C2/B2)*100 94.7
F Refund Score =MAX(0,100-(D2/B2)*1000) 46.7
G Final Score =(E2*0.7)+(F2*0.3) 80.3
H Rating Tier =IF(G2>=90,"Excellent",IF(G2>=80,"Good",IF(G2>=70,"Fair","Needs Review"))) Good

Pro Tips for CNFANS Users

  • Dynamic Ranges:ARRAYFORMULA
  • Data Validation:
  • Dashboard View:SORTFILTER
  • Color Coding:=80, Red for <=70).

Conclusion

By setting up this automated scoring system, CNFANS managers or buyers can instantly and objectively evaluate seller performance. The spreadsheet updates in real-time with new data, turning raw transaction numbers into actionable insights. This eliminates manual calculation errors, saves significant time, and allows you to focus on strategic decision-making—like rewarding top performers or addressing issues with underperforming sellers.

Simply replace the sample data ranges with your actual data range, and your automated rating dashboard is ready to go.