How to Export and Analyze Spreadsheet Data for Key Performance Metrics
Conducting a monthly financial review is crucial for managing your CNFANS business. By systematically exporting and analyzing your spreadsheet data, you can gain insights into profitability, identify trends, and make informed decisions. This guide will walk you through the process of creating detailed reports on refunds, shipping costs, and top-performing sellers.
Step 1: Exporting Your Data from CNFANS
Begin by navigating to the Sales ReportTransaction History
Select the desired date range for the past full month (e.g., from the 1st to the last day).
Apply necessary filters to capture all order statuses (completed, refunded, shipped).
Look for the "Export""Download CSV"
Choose the comprehensive data format that includes all financial fields.
Download and save the file to a secure location on your computer.
Pro Tip:CNFANS_Sales_2023_10.csv) for easy reference.
Step 2: Creating Your Monthly Financial Reports
Open the downloaded CSV file in spreadsheet software like Microsoft Excel or Google Sheets. Use PivotTables or formulas to organize the raw data.
Report A: Refunds Analysis
This report highlights product returns and their financial impact.
Data to Isolate:
Key Columns:
Key Metrics to Calculate:
Total Refund Amount for the Month
Refund Rate: (Number of Refunded Orders / Total Orders) * 100
Top Products by Refund Frequency
Primary Reasons for Refunds (e.g., "Damaged," "Wrong Item")
This analysis helps identify problematic products or shipping issues affecting customer satisfaction.
Report B: Shipping Costs Breakdown
Tracking shipping expenses is essential for accurate profit calculation.
Data to Isolate:
Key Columns:
Key Metrics to Calculate:
Total Actual Shipping Cost incurred
Net Shipping Gain/Loss: (Total Shipping Charged) - (Total Actual Cost)
Average Shipping Cost per Order
Cost by Carrier or Destination
Use this report to see if your shipping charges align with actual costs and to negotiate better rates with carriers.
Report C: Top-Performing Sellers/Products
Identify your best-selling items to focus inventory and marketing efforts.
Data to Isolate:
Key Columns:
Key Metrics to Calculate:
Gross Sales and Net Revenue per product
Rank products by Quantity Sold and by Revenue
Calculate the profit margin for top sellers (if cost data is available)
Month-over-Month growth for key products
This report informs your restocking strategy and reveals which products drive the majority of your profit.
Step 3: Consolidation and Review
Create a summary dashboard on a new sheet within your workbook.