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USFANS: Visualize Seller Performance with Spreadsheet Analytics

2026-04-03

A Guide to Building Charts and Pivot Tables for Vendor Comparison

By The USFANS Analytics Team |

In the competitive world of e-commerce, data-driven decision-making is key to securing reliable supply chains. For businesses leveraging platforms like USFANS, analyzing seller performance across critical metrics such as QC quality, refund ratio, and shipping reliability

Step 1: Structuring Your Raw Data

Begin with a well-organized dataset. Your spreadsheet should have clear columns for each metric. A typical structure includes:

Vendor ID Vendor Name Month Units Inspected QC Pass Rate (%) Total Orders Refunds Issued Refund Ratio (%) Orders Shipped On Time Shipping Reliability (%)
VEN101 Alpha Supplies Jan-2023 1200 98.5 850 12 1.41 820 96.5
VEN102 Beta Goods Jan-2023 950 92.0 700 25 3.57 660 94.3

Tip: Use formulas to calculate key ratios. For example, Refund Ratio (%) = (Refunds Issued / Total Orders) * 100.

Step 2: Creating a Master Pivot Table for Overview

Pivot tables are powerful for summarizing and comparing vendor performance without altering your raw data.

  1. Select Your Data:
  2. Insert Pivot Table:Insert     Pivot Table.
  3. Configure Fields:
    • Rows:Vendor Name
    • Values:QC Pass Rate (%), Refund Ratio (%), and Shipping Reliability (%). Set the "Summarize by" option to Average.
    • Filters (Optional):Month

You now have a concise table comparing the average performance of all vendors across your three core KPIs.

Step 3: Building Comparative Charts

Visualizations make trends and outliers immediately apparent. Here’s how to create two effective charts:

Combo Chart for Side-by-Side Comparison

This chart allows you to plot different metrics (e.g., QC Rate and Refund Ratio) for each vendor on the same axis.

  1. Create a new pivot table with Vendor NameQC Pass Rate (%)Refund Ratio (%)
  2. Select the pivot table and insert a Combo Chart
  3. Format the chart: Add axis titles, a legend, and adjust colors for clarity.

Insight:

Scatter Plot for Correlation Analysis

Use a scatter plot to discover relationships between two metrics, like Shipping ReliabilityRefund Ratio.

  1. Use your raw data or a pivot table to get the vendor-average data points.
  2. Select the two data columns (e.g., Average Shipping Reliability and Average Refund Ratio).
  3. Insert an X-Y Scatter Plot.
  4. Label each point with the vendor name. Add a trendline to see the overall correlation.

Insight:

Step 4: Assembling a Vendor Dashboard

Bring your analyses together on a single sheet for a powerful executive dashboard.

  • Consolidate:
  • Add Slicers/Timelines:
  • Highlight Key Metrics:

Driving Smarter Sourcing Decisions

By harnessing spreadsheet analytics through pivot tables and charts, USFANS users can move beyond gut feelings. Visual comparisons of QC quality, refund ratio, and shipping reliability

  • Identify and reward top-performing vendors.
  • Pinpoint vendors needing improvement or re-negotiation.
  • Forecast risks and align purchasing strategies with reliable data.
  • Communicate performance expectations clearly with suppliers.

Start with your data today, build your visualizations, and transform your vendor management into a strategic, insight-driven process.